A freelance ad
manager with 15
years experience
scaling D2C brands.
✅ PPC Ads
✅ Paid Social Ads
✅ DPA & Shopping Expert
✅ D2C Ecommerce Focus
✅ 8 Figure Budgets
❌ No Lengthy Contracts
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Based near Manchester in the UK, but managing campaigns globally.
- Moshe Cohen, OHS
10 years of freelance ad management for 80+ brands.
OHS Case Study
Highlights of a 5 Year Partnership With OHS
🎯 Entering 7th year of partnership in 2026, having grown the ad accounts to 8 figure budgets
🎯 Achieved ad revenue growth of over 5000% since January 2020
🎯 Sustained 93% CAGR ad revenue growth over a 6 year period
🎯 Exceeded ROAS targets while outperforming internal growth forecasts
🎯Supercharged Shopping & DPA growth via bespoke data driven strategy
🎯 Featured twice in the Sunday Times Fast Track 100
MY WORK IN
NUMBERS...
Over the past 15 years, I've worked with a diverse range of clients, from start-ups to billion £ brands.
£48 million
BUDGET MANAGED
124 million
CLICKS OPTIMISED
£303 million
REVENUE GENERATED
Three times my clients have featured in The Sunday Times Fast Track 100.
Online Home Shop - 73rd, 2023
Online Home Shop - 25th, 2022
Missguided - 5th, 2014
Agency vs. freelance?
Hiring an agency is a competitive disadvantage for most D2C brands. Here's why:
TLDR: By hiring a good freelancer, you will spend less of your marketing budget on management fees and more on adverts. You will secure the services of a more experienced ad manager, who has more time to deliver success relative to management fees. All of which delivers a higher ROI and with no long term commitments.
The long version: Hire me and you will be paying for me (and only me!) to run your ads. In the typical agency model, their overheads and profit margins dictate that less experienced/time poor ad managers do the vast majority of the work and you will pay a lot more for their limited time.
Agency owners; "We are somehow different...!" ❌ This always features in the sales pitch, yet I've witnessed the opposite outcome time and time again.
I took the decision to work as a freelance so that I can personally manage every ad campaign for my clients, while charging a fair day rate for doing so. For the client, that's a win-win.
But can a freelancer scale my brand? I’ve spent 5 years in agencies and in-house teams, followed by over a decade working hands-on as a freelance specialist. That’s 15+ years driving growth across a wide spectrum of D2C brands.
From early-stage start-ups to billion-pound businesses, I’ve delivered standout results and I know exactly what works, what doesn’t, and why.
Finally, you can stay lean.Unlike most agencies, I won’t push you into a long-term contract. You stay flexible, unless you choose to lock in a larger share of my time well into the future (as some brands already do).
Get in touch today and we can chat about your advertising needs.
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Some of my clients are saying...
..His aggressive strategy has enabled us to aggressively add new customers at a fast pace, while also growing online brand recognition, in a highly competitive niche.
Tom's work is a major factor behind our growth, propelling us to twice feature in the The Sunday Times Fast Track 100."
His knowledge and experience led to instant results. With a significantly improvement in ROAS we were able to aggressively scale our new customer acquisition efforts via PPC and paid social."
An agency managed the accounts prior to his involvement and they were in a mature state, targeting users globally. Despite this, Tom has more than quadrupled ad revenues, while also improving our ROAS.
If you are questioning; is a freelancer capable of managing a 7+ figure budget? The answer in Tom's case is a resounding yes."
Tom immediately identified areas of opportunity, he implemented a new account structure and a split testing programme. The results speak for themselves; CAC reduced by over 60% year-on-year!
On a personal level, Tom is really easy to get along with and truly feels like an extension of our marketing team”.
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